Campaigning for President 2012: Strategy and Tactics by Dennis W. Johnson

Author:Dennis W. Johnson [Johnson, Dennis W.]
Language: eng
Format: epub
Tags: Political Science, General, Political Process, Campaigns & Elections, American Government
ISBN: 9780415843003
Google: lYndlAEACAAJ
Goodreads: 17196279
Publisher: Routledge
Published: 2013-07-08T00:00:00+00:00

Obama made a political marketing pitch for voting exchange:

If you believe that new plants and factories can dot our landscape, that new energy can power our future, that new schools can provide ladders of opportunity to this nation of dreamers; if you believe in a country where everyone gets a fair shot, and everyone does their fair share, and everyone plays by the same rules—then I need you to vote this November.29

Again, Obama kept the focus on jobs and the economy by promoting the exchange of good governance for votes. Following this speech, the Gallup polls showed an increase in Obama's job approval rating from 49 percent to 52 percent.30

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